A woman sitting on the floor with her legs crossed, working on a laptop. She has long brown hair and is wearing a black blazer and jeans. There are books and papers scattered on the floor, and a white wall behind her with a collage of photographs and artwork.
A woman with shoulder-length hair dressed in a white sleeveless top, black tights with ripped details, and black high heels, crouching with her head down, inside a room.

CURATING UNFORGETTABLE BRANDS

MEET ELLA

Your creative partner & hype woman. 

My journey has taken me through fashion, beauty, and retail, from running my own boutique to building product lines and experimenting with different ventures. Each experience has taught me how design and visual storytelling shape the way people experience a brand. I’ve spent years building brands from the ground up, which means I speak both languages: creative and business. 

I am all about strong visuals and a brand voice that feels super personal and elevated. I work with purpose-driven brands that know they have something to say but need the direction and aesthetic to back it up. If that’s you, you’re in the right place.

WORK WITH ME
Multiple white sheets of paper scattered on a dark floor with the text "I am the brand" printed in bold black letters, viewed from above with black leather shoes visible at the bottom of the image.
Person with long wavy hair wearing a black suit, her face obscured by a red sign that says 'VOGUE ART'S 100 YEAR'S'. The person is in an art gallery or studio with photos and artwork on a white wall in the background.

At SBE, you are the brand.

YOUR VOICE. YOUR FACE. YOUR STORY.

If you’re stuck, I’ll show you the system. If you have a vision, I’ll make it undeniable. I take you from scattered and overwhelmed to a cohesive, elevated brand built to scale. I live for the moment a brand clicks into place and everyone in the room feels it, that spark when it’s finally, fully you. I am passionate about creating digital presences that feel intentional and distinctly stylish, blending strategy with an editorial eye so every brand I touch becomes impossible to ignore.

Here's how we get there. I offer brand positioning, creative direction, content strategy and production, creative consulting, brand audits, and ongoing creative partnership for brands ready to go all in. You can think of me as your creative partner, here to help you make your digital presence elevated, intentional, and fully yours.  

Aquarius //
Mom // Aspiring Latte Artist //
Style Enthusiast

A woman with long wavy brown hair wearing a black lace top, black blazer, and light blue jeans standing in front of a white wall decorated with various photos and artwork.

GET To

Know ME

Creating elevated brands with visuals that turn heads.

Hot Takes

MY UNFILTERED TRUTHS ON BRANDING & LIFE

Motherhood did not make me less ambitious; it made me more motivated. Some of the most powerful things are built with a baby on your hip.

A woman standing near a window with white curtains, dressed in black tights, high heels, and a white top, stretching her arms.

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A woman with wavy brown hair is sitting on the floor, looking through a large photo book. She is wearing a black blazer and blue jeans. On the floor in front of her are printed sheets with phrases like 'I am the brand' and 'I am the way,' along with a silver laptop on a Louis Vuitton book.

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The idea of a timeless brand aesthetic is overrated. Good brands evolve.

Fashion taught me this. Trends are tools, not a bible. Your personal style is the brand.

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Two women standing together in an art gallery; one is wearing a black dress with knee-high boots, the other has a colorful top with long sleeves and black pants.

Founders forget this. You are the brand. The way you show up offline shapes how people trust you online.

A young woman with brown hair in a black lace top and jeans, wearing a black blazer, tossing papers in the air in front of a white wall with fashion photos and illustrations.

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